Let’s get down and dirty and why I love this industry
Now before you get started I am going to share something with you that is contrary to what a lot of the web 2.0 crowd is preaching. You see a lot of people are talking about how they generate TON”S of traffic for free everyday.
Some Do and Some Don’t
What you need to understand is Web 2.0 in particular YouTube and Social sites like MySpace and Facebook are great tools to accomplish lead generation. But if you just throw a page up hoping leads will flood your inbox you may be missing the point.
You see there is an axiom in marketing that it takes 5 to 7 impressions for someone to make a buying decision. This may or may not be true I leave that one up to you. However smart marketers understand that the more people bounce from video to blog to MySpace have a better chance of attracting quality people to their site. Because each bounce is a new impression your prospect makes.
Consider each jumping point a little seed you have planted. Each little bounce educes more curiosity, excitement and over all satisfaction.
You’ve heard of a marketing funnel right?
Well simply put a marketing funnel is just a doorway to more information. People on the internet are starved for information. Even more, people in network marketing or online business are crying for help.
It’s really sad to see, but most people get in start building links and what nots to replicated website only to quit never learning how this stuff really works.
Even sadder most people are never told how many people you have to get in front of your website before someone will actually make a purchase.
Some perspective I learned from Dan Kennedy. In direct mail you are hitting a home run if your response rate is 1 out of 1,000. On the internet your should expect and demand no less than 10% conversion.
Now understand a conversion is not necessarily a sale. It’s an action or commitment from your viewer to get more information. From here numbers vary a great deal but with practice you should expect 1 to 5% make a purchase.
A little painless math
1000 visitors at 10% conversion equals 100 leads. If you only hit the 1% mark you will make one sale.
Because it is important to get numerous impressions to help facilitate a sale Web 2.0 tactics dramatically increase the time your prospective buyers will make that all important purchase.
This is why Web 2.0 is so important. It’s not about getting free leads or traffic as much as it’s about creating more impressions quickly so your chance for converting lurkers to fans puts the odds in your favor
This isn’t easy…but its simple and powerful
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