…and the 10 Sites You Positively Must Know About if You Want to Stop PLAYING With Pay Per Click
Let me start by telling you one of my greatest frustrations with PPC. People in the beginning always seemed to have some special secret they were so unwilling to share. How they learned, how they made it work, how they found key words. Everything was for sale and my pocket was getting very light.
Well let me tell you how my first PPC Mentor taught me. He said here’s 4,000 keywords and a pdf on how to set up an account…Go have fun.
What I didn’t know at the time was keywords are just a little piece of the puzzle and bidding on keywords without a basic understanding of how this stuff works is absolutely dangerous.
Dead credit cards, dead marriage, dead dreams, dead business. I really want to scare you a minute here because if you don’t take Pay Per Click seriously it will consume your advertising budget.
Now I am assuming you understand some of the basics so all I’m going to share at the lowest level of understanding is this. Anytime you see “Sponsored by Google” or “Sponsored ad” it is probably a Pay Per Click advertisement. Simply put someone paid to have their little ad placed on the page your viewing and they have to pay if you click on their ad.
Now with that out of the way here are the top 10 websites you should consider if you want free PPC training. Honestly these are the sites I wish I found before I meet my second PPC mentor. We’ll talk about that some other time.
Just know this. You can win with PPC if you remember a little quote I learned from a movie. “Aim Small Miss Small”. Mel Gibson told this to his son in the movie “The Patriot”. Nothing to do with PPC but it’s the rule that changed my marketing career.
Top Ten Sites
1. What is PPC?
http://en.wikipedia.org/wiki/AdWords#Pay-Per-Click_advertisements_.28PPC.29
2. Mother Google
http://adwords.google.com/select/Login
3. SpyFu counter intelligence is key to the fast track. Observe others and discover what works and what doesn’t.
4. Keyword Spy a little more coin than Spyfu, but you can get your feet wet with the free stuff.
5. Good Keyword. still a free service and becoming a little aged good keywords is a nice brainstorming utility.
6. The Grand daddy of keyword research Word Tracker hands down does more than the amateur marketer can handle…but it is a tool you can’t ignore. Try the 7 day free trial.
http://www.wordtracker.com/index.html
7. SeoBook has been around for a long time at least in internet speak. More free stuff than you can imagine and I have learned more from this guy on how to develop targeted keyword research than I can tell you. I love this site.
http://tools.seobook.com/keyword-tools
8 For a visual look at how keywords play out on the internet Quintura just may be the ticket. It’s a little tough to understand at first because of it’s innovative display. But give it a try and see if you get the hang of it.
9 “Track your rival’s then eat their lunch” straight from the front page of
10. . Love him or not Frank Kern is a master marketer and king of give until it hurts promotion.